We helped Renewi, which recently developed their IT and digitalisation strategy for the next five years, to communicate it in a human-centred way. We developed seven sketched scenario’s that capture what the experience would be for customers, employees and partners of Renewi when the strategy will be implemented. Plus, we created one birdview sketch that represents the central role of Renewi in its industry ecosystem, as one of the key waste management players in the Netherlands.
How did we go about this project? We started with a co-creation session with the client, defining which key stories should be captured in the sketches. Then through iterations, we developed the final drawings.
In our experience with facilitating design sprints for clients, we learned that these strategic moments are crucial to help the organisation stay aligned or re-align to its purpose. However, there is a downside. After a week (or more) of sprinting, a lot of organisations struggle keeping up with the momentum they created during the session, because business as usual is easy to fall back into. This is why we created Momentum Sprint: we want to help organisations to break through business as usual and actually make their sustainability and impact plans a reality, through action.
We created a sprinting approach inspired by Google's Design Sprint method and we integrated brainstorms focused on social and environmental sustainability. We experimented with the duration of our strategy sessions, finalising our Momentum Sprint service as a one full day plus two half day program.
Before starting the program the client takes a survey in which their current challenge is assessed. Once we have a clear understanding of the current challenge, we go into the full day of brainstorming, during which we guide the team through a specific sequence of activities and brainstorms that help the team develop:
In the 2 follow-up sessions, we evaluate the progress made and consolidate the client's strategy and ways of working.
The method used during the first day of brainstorming is now available to download for anyone who’d like to experiment with Momentum Sprint independently. Would you like to be guided through the Momentum Sprint with us? Don’t hesitate to reach out!
The Eindhoven Global Goals Jam 2020 consisted of a full day of brainstorming to address different challenges related to the Sustainable Development Goals. These challenges were brought forward by five different challenge owners:
On the second day, each team presented their results and received feedback from each other in an online closing session. Three out of five of the concepts generated during the event continued as independent projects, demonstrating how necessary it is to connect the community to the Sustainable Development Goals agenda of the municipality.
In light of a global pandemic, Into Acoustics reached out to us to help them build a remote system for acoustic measurements and the ability to stream and record the process for educational and marketing purposes. We deployed our system architecture and service design expertise to build a remote acoustic measuring service, functional and usable for multiple users at the same time.
The system has three users. The first is the expert who has to instruct the operator during the measurements. The second is the operator who is on-site and has to set up the equipment to collect the measurements. The third user is the stream director, controlling the output to the stream and recording the whole process. During the measurements, the expert and operator are in constant communication to ensure the highest quality of measurements. For this process to be successful, different design aspects have been taken into account: the functionality, the ease of use (including set up) and the transportability of the technology.
Our role was to bring a business perspective to the academic team of Studio Silver. We did this by offering hands-on workshops as well as coaching sessions to complement the students’ formative experience. Another unexpected challenge was to support Studio Silver with their transition to educate remotely during the corona crisis.
We delivered six workshops, three offline and three online due to the corona crisis. We covered various topics like Design Thinking, Technology and Cultural Probing, Service Design, Data Analysis and User Journey Mapping. Next to these workshops, we coached Bachelor and Master students on a weekly basis. We helped them to continue their projects under challenging circumstances. We brainstormed ways to user test remotely with seniors, their target group. And we facilitated a remote midterm demo day for staff and students of Studio Silver, using our streaming capabilities.
In collaboration with PureBRIDGE Consulting we took on the challenge set by the corporate leadership of their Research & Development department to transform their quality control function. The goal was to make quality control inherently holistic, dynamic and innovative in order to build capacity to address their emergent business needs. Over the course of three weeks we engaged in a research process, culminating in a tailored-made design sprint. It combined the Design Thinking approach with change management principles. Due to the recent outbreak of the corona crisis it was delivered not only offline, but also online, for a global team of business leaders.
We delivered our insight analysis in the form of a map, which allowed the company to navigate the complexity of reshaping the quality function. The sprint delivered nine concepts of which three were identified as a priority to start the transformation process.
We started by researching the topic of organisational power and gained some insights. One of the challenges is for managers to create a safe environment where everyone can share their thoughts as equals. A combination of top-down and bottom-up initiatives, in which managers need to lead by example, is necessary to leverage the concepts of leadership and integrity. We concluded that we needed a tool to elicit constructive conversation about inclusivity and diversity, and transform the insights into action points.
Multiverse Innovation is a change management toolkit made of physical components, a user guide and an open platform. It has been designed to empower innovators to model complex inequality challenges within and outside their organisation.The teams use a simple, non prescriptive guide that brings them through five phases. At the end of the session, the insights can be registered on a digital or physical workbook. It aims to transform insights into action points to change the organisation in a sustainable way.
In Brooklyn, New York, we partnered with the New Kings Democrats who were exploring ways to increase citizen participation. Through our research we gained a few interesting insights. The community is invited to attend meetings that get summarised in lengthy reports, however, the insights gained are rarely visualised in a clear and usable way. Residents are invited to think about problems rather than solutions, they voice their struggles but do not get to participate in creating solutions for the issues that they face. There is a culture of competition rather than compromise, residents tend to only see what affects them personally. When neighbours have different needs, it is hard for them to move beyond their own frame of reference. This is why local representatives can not get broad support on solving all the issues and they end up having to pick and choose. Through a process of co-creation and deep immersion in the Brooklyn cultural context, we realised that the solution resided in shifting their mindset on citizen participation. The gatherings need to be a place for solving problems rather than just debate.
To shift their mindset we developed The Vision Project Toolkit. A public service that enables community leaders, local representatives, businesses and residents to co-create strategies that satisfy the various needs of all the stakeholders. Representatives will have clear maps of what they can do to improve the quality of life in the neighbourhood. Because the residents play a key role in sketching those maps. The physical toolkit contains various elements, including a map of the neighbourhood and a set of pawns that represent various social initiatives. During workshops, residents introduce proposals to solve local challenges or improve the neighbourhood. They collectively decide how much impact an initiative needs to have, how much budget has to be allocated and they can set deadlines for implementation. The results and decisions made on the physical board are uploaded to the open online platform, the digital version of the Vision Toolkit. The online environment is a user friendly and open platform. Based on where they live, residents can give suggestions that complement the initiatives of the offline meeting, give feedback on implemented solutions or continue the discussions online. Representatives communicate the insights gained, accepted proposals and initiatives that are being implemented, involving the stakeholders during the entire process.
Our first workshop was a remote Service Design workshop. In this workshop, we introduced the trainees to the use of the Service Blueprint methodology. In a simulated environment, the trainees were tasked to solve a service design challenge for a fictional client. After this first practice, they used the method on their own project, within their teams.
The second workshop was on the topic of life-centered design, a pioneering approach that goes beyond human-centred design. We created a tailored workshop for the trainees to experience what it means to design from the perspective of other “non-human” stakeholders for example, from the perspective of the environment, of the future or of humanity as a whole. By training perspective taking, participants learned the importance of including these non-human stakeholders in the early stages of the design process.