visual storytelling

Visualizing strategy

Digitalisation is becoming a top priority for most businesses. Through digitalisation, they can achieve better performance, better customer service and better employee experiences. But once the strategy is defined, how do you get support and align resources to make it happen? One way is to communicate this strategy through powerful visual storytelling.

  • Renewi
  • Waste management
  • 2020
  • Seven storyboards and one overview
How may we visualize our digital strategy in order to get our stakeholders on board?

We helped Renewi, which recently developed their IT and digitalisation strategy for the next five years, to communicate it in a human-centred way. We developed seven sketched scenario’s that capture what the experience would be for customers, employees and partners of Renewi when the strategy will be implemented. Plus, we created one birdview sketch that represents the central role of Renewi in its industry ecosystem, as one of the key waste management players in the Netherlands.
How did we go about this project? We started with a co-creation session with the client, defining which key stories should be captured in the sketches. Then through iterations, we developed the final drawings.

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design sprint

strategic sustainability

In November 2020 we got awarded a subsidy from Cultuur Eindhoven with our innovative strategic design concept: Momentum Sprint.
A digital-first service that helps teams stay aligned and focused on their sustainability goals until they are actually met. We used this subsidy to develop the service and pilot it with three clients.

  • Cultuur Eindhoven, Microlab Eindhoven
  • Management Consulting
  • 2021
  • Website, open source toolkit, final report
How might we bring sustainability and social impact to the core of the business?

In our experience with facilitating design sprints for clients, we learned that these strategic moments are crucial to help the organisation stay aligned or re-align to its purpose. However, there is a downside. After a week (or more) of sprinting, a lot of organisations struggle keeping up with the momentum they created during the session, because business as usual is easy to fall back into. This is why we created Momentum Sprint: we want to help organisations to break through business as usual and actually make their sustainability and impact plans a reality, through action.

We created a sprinting approach inspired by Google's Design Sprint method and we integrated brainstorms focused on social and environmental sustainability. We experimented with the duration of our strategy sessions, finalising our Momentum Sprint service as a one full day plus two half day program.

Before starting the program the client takes a survey in which their current challenge is assessed. Once we have a clear understanding of the current challenge, we go into the full day of brainstorming, during which we guide the team through a specific sequence of activities and brainstorms that help the team develop:

  • A short term action plan, to get started on the challenge.
  • A concrete concept, in the form of a minimum viable product.
  • A strategy roadmap, for the long term implementation.

In the 2 follow-up sessions, we evaluate the progress made and consolidate the client's strategy and ways of working.

The method used during the first day of brainstorming is now available to download for anyone who’d like to experiment with Momentum Sprint independently. Would you like to be guided through the Momentum Sprint with us? Don’t hesitate to reach out!

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design sprint

together for the SDG's

Global Goals Jam is an yearly global event for organisations all over the world to brainstorm solutions to implement the Sustainable Development Goals in their local reality. In September 2020, we organised the first Eindhoven Global Goals Jam in collaboration with several partners, including morgenmakers, Gemeente Eindhoven and the Art of Living Foundation.

  • Gemeente Eindhoven
  • Public services
  • September 2020
  • Five concepts and a video
How might we build a community that can push the local Sustainable Develpment Goals agenda forward?

The Eindhoven Global Goals Jam 2020 consisted of a full day of brainstorming to address different challenges related to the Sustainable Development Goals. These challenges were brought forward by five different challenge owners:

  • Studio Silver (TU/e): Who cares for the carers?
  • Studio Silver (TU/e): Food, the touchpoint between health and environment.
  • ZLTO Someren: Solar energy: a bright path towards a sustainable future.
  • SeDGe: Incentivising Sustainable Development Goals initiatives for the public.
  • Focus Real Estate and Sectie-C Stichting: a Green Plan strategy for the Sectie-C area.

On the second day, each team presented their results and received feedback from each other in an online closing session. Three out of five of the concepts generated during the event continued as independent projects, demonstrating how necessary it is to connect the community to the Sustainable Development Goals agenda of the municipality.

service design

The sound of safety

Most public spaces have an intercom system to communicate important messages in case of emergency. These speakers need to be tuned for intelligibility, in order to guarantee public safety. Calibrating and measuring this sound is an important task carried out by expert sound engineers, usually by travelling to various locations and taking these measurements directly.

  • Into Acoustics
  • Safety and Sound Engineering
  • June 2020
  • Prototype | User journey | Service blueprint
How can we create a seemless remote service for acoustic measurements and document the process?

In light of a global pandemic, Into Acoustics reached out to us to help them build a remote system for acoustic measurements and the ability to stream and record the process for educational and marketing purposes. We deployed our system architecture and service design expertise to build a remote acoustic measuring service, functional and usable for multiple users at the same time.

The system has three users. The first is the expert who has to instruct the operator during the measurements. The second is the operator who is on-site and has to set up the equipment to collect the measurements. The third user is the stream director, controlling the output to the stream and recording the whole process. During the measurements, the expert and operator are in constant communication to ensure the highest quality of measurements. For this process to be successful, different design aspects have been taken into account: the functionality, the ease of use (including set up) and the transportability of the technology.

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industrial liaison

Educating in remote

The System Change group, which is part of the faculty of Industrial Design, explores the impact of system design in society and business. As part of System Change, Studio Silver focuses on addressing the challenges around healthcare and wellbeing of our increasingly ageing population. Tini studio functioned as an industry liaison for Studio Silver.

  • TU/e Studio Silver
  • Education
  • February 2020 - present
  • Six workshops | Coaching
How may we conduct design research for vulnerable groups in remote during a pandemic?

Our role was to bring a business perspective to the academic team of Studio Silver. We did this by offering hands-on workshops as well as coaching sessions to complement the students’ formative experience. Another unexpected challenge was to support Studio Silver with their transition to educate remotely during the corona crisis.

We delivered six workshops, three offline and three online due to the corona crisis. We covered various topics like Design Thinking, Technology and Cultural Probing, Service Design, Data Analysis and User Journey Mapping. Next to these workshops, we coached Bachelor and Master students on a weekly basis. We helped them to continue their projects under challenging circumstances. We brainstormed ways to user test remotely with seniors, their target group. And we facilitated a remote midterm demo day for staff and students of Studio Silver, using our streaming capabilities.

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business transformation

Reshaping quality

The business needs of large corporations are constantly changing due to an evolving market. Consumers all around the world are becoming increasingly aware of the environmental and social impact of large food supply chains. They demand healthier products that are produced in a transparent and ethical way. Because of this, governments are putting stricter regulations in place in order to meet those new demands and to prevent health and climate related crises.

  • Multinational Food Business
  • Food and Pet services
  • March 2020
  • Design sprint | Insights report
How may we go from business as usual to a new, innovative way of working?

In collaboration with PureBRIDGE Consulting we took on the challenge set by the corporate leadership of their Research & Development department to transform their quality control function. The goal was to make quality control inherently holistic, dynamic and innovative in order to build capacity to address their emergent business needs. Over the course of three weeks we engaged in a research process, culminating in a tailored-made design sprint. It combined the Design Thinking approach with change management principles. Due to the recent outbreak of the corona crisis it was delivered not only offline, but also online, for a global team of business leaders.

We delivered our insight analysis in the form of a map, which allowed the company to navigate the complexity of reshaping the quality function. The sprint delivered nine concepts of which three were identified as a priority to start the transformation process.

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strategy design

Empowerment through play

Inequalities caused by lack of diversity and inclusion are a recurring issue. Managers who want to engage in a diversity and inclusivity discussion in the workplace have a great challenge at hand. We wanted to make it easier for these conversations to happen.

  • Multiverse Innovation Toolkit
  • Business consulting
  • July 2019
  • Physical toolkit | Workshop facilitation
How might we engage managers and employees in diversity and inclusivity conversations in a playful and tangible way, so that they can take ownership of their transformation strategy?

We started by researching the topic of organisational power and gained some insights. One of the challenges is for managers to create a safe environment where everyone can share their thoughts as equals. A combination of top-down and bottom-up initiatives, in which managers need to lead by example, is necessary to leverage the concepts of leadership and integrity. We concluded that we needed a tool to elicit constructive conversation about inclusivity and diversity, and transform the insights into action points.

Multiverse Innovation is a change management toolkit made of physical components, a user guide and an open platform. It has been designed to empower innovators to model complex inequality challenges within and outside their organisation.The teams use a simple, non prescriptive guide that brings them through five phases. At the end of the session, the insights can be registered on a digital or physical workbook. It aims to transform insights into action points to change the organisation in a sustainable way.

service design

Digitalising citizen participation

The advent of new technologies has had a dualistic effect on modern day democracies. It allows for more engagement among citizens but can also create echo chambers of political dissent. Governments have taken charge by developing technologies for the good of the democratic process. But even with the best intentions, there are pitfalls that can increase inequality if these technologies are not designed inherently citizen-centric.

  • The Vision Project
  • Government
  • 2018
  • Toolkit | Digital prototype | Workshop facilitation
How can we reconnect with our community and have a clear oversight of their needs and wants?

In Brooklyn, New York, we partnered with the New Kings Democrats who were exploring ways to increase citizen participation. Through our research we gained a few interesting insights. The community is invited to attend meetings that get summarised in lengthy reports, however, the insights gained are rarely visualised in a clear and usable way. Residents are invited to think about problems rather than solutions, they voice their struggles but do not get to participate in creating solutions for the issues that they face. There is a culture of competition rather than compromise, residents tend to only see what affects them personally. When neighbours have different needs, it is hard for them to move beyond their own frame of reference. This is why local representatives can not get broad support on solving all the issues and they end up having to pick and choose. Through a process of co-creation and deep immersion in the Brooklyn cultural context, we realised that the solution resided in shifting their mindset on citizen participation. The gatherings need to be a place for solving problems rather than just debate.

To shift their mindset we developed The Vision Project Toolkit. A public service that enables community leaders, local representatives, businesses and residents to co-create strategies that satisfy the various needs of all the stakeholders. Representatives will have clear maps of what they can do to improve the quality of life in the neighbourhood. Because the residents play a key role in sketching those maps. The physical toolkit contains various elements, including a map of the neighbourhood and a set of pawns that represent various social initiatives. During workshops, residents introduce proposals to solve local challenges or improve the neighbourhood. They collectively decide how much impact an initiative needs to have, how much budget has to be allocated and they can set deadlines for implementation. The results and decisions made on the physical board are uploaded to the open online platform, the digital version of the Vision Toolkit. The online environment is a user friendly and open platform. Based on where they live, residents can give suggestions that complement the initiatives of the offline meeting, give feedback on implemented solutions or continue the discussions online. Representatives communicate the insights gained, accepted proposals and initiatives that are being implemented, involving the stakeholders during the entire process.

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business transformation

design workshops

At tini studio we offer training on Service Design, Design Thinking, Human-centered design, Life-centered design, Strategic design, User experience and more. With these training, we help organisations equip their staff with the skills and mindset to become drivers of change, within and outside their organisation. We had the opportunity to bring our Service Design and Life-centered design training to the Digital Society School, by offering two remote workshops to its trainees.

  • Digital Society School (HvA)
  • Education
  • 2021
  • Two design workshops
Beautiful flow of the workshop, it made me feel at ease and with a lot of space to think and go deep.
- Workshop participant

Our first workshop was a remote Service Design workshop. In this workshop, we introduced the trainees to the use of the Service Blueprint methodology. In a simulated environment, the trainees were tasked to solve a service design challenge for a fictional client. After this first practice, they used the method on their own project, within their teams.

The second workshop was on the topic of life-centered design, a pioneering approach that goes beyond human-centred design. We created a tailored workshop for the trainees to experience what it means to design from the perspective of other “non-human” stakeholders for example, from the perspective of the environment, of the future or of humanity as a whole. By training perspective taking, participants learned the importance of including these non-human stakeholders in the early stages of the design process.

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